branida: heroes of marketing

at bakery agency, we created a fully-functioning table top card game featuring the people we have deemed to be this year’s most restless marketers. these are the top 52 people innovating, re-inventing, and re-imagining the world of tomorrow with every step they take. rather than typing out a list of names and achievements throughout the year, we’ve carefully created hero-based characters for each of the people we have selected. each one is hand-illustrated and originally designed based upon the brands they have been innovating for.

alongside the physical game release, we made each card available for purchase as a limited run NFT benefitting non-profits.

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Chief Creative Officer – Micky Ogando
Executive Producer – Madeline Cobbler
Lead Illustrator- Angurria
Illustrator- James Rinere
Illustrator- Narges Jafari
Illustrator- Adrian Ibarra
Sr Copywriter & Game Designer – Chris Nordahl

as a result of this project, bakery signed deals with kellogg’s, pepsico and, yes, shiner. this resulted in approximately $10 million in potential annual earnings.