TIKTOK
tiktok latinx heritage month
during national hispanic heritage month, we helped TikTok celebrate the Latinx community with an end-to-end campaign in support of diverse content creation. we produced the official campaign manifesto video that included 11 creators from the Latinx community—featured on Paramount+, Bleacher Report, and on high-definition LED billboards on Sunset Boulevard. additionally, our team across LATAM and the US created all digital, static and video assets for social, web and the app store—with an emphasis on self-expression and celebration.
my role: producer
tiktok for small business pt.1
we partnered with the tiktok to build a multi-channel educational experience. the six-week program delivered insights from 25 small business ambassadors spread across Europe, Asia-Pacific, Latin America and the United States, all vetted by our influencer management team. and thanks to our global footprint and production agility, we created over 170 informative assets helping small businesses grow within the TikTok community.
tiktok for small business pt. 2
tiktok wanted to shift to become more UGC focused and native to the platform. they partnered with us to become their UGC partner, creating authentic content with Small Business Owners and creators to reach audiences who could benefit from signing up for TikTok Ad Manager. The mission was to drive interest in TikTok Ads and teach viewers about the power of the tool. Media.Monks created international content hubs in NA, EMEA, APAC and LATAM where we localized our approach, enlisting creators in their native language and coaching them through the content briefings to ensure on brief and quality content output.
